Josh Katz
According to my New York Times Sunday Routine, I’m a “social media whiz”. Image by Jutharat Pinyodoonyachet.
I’m a photographer, educator, author, and co-founder of Skatefolio based in Philly.
I’ve been making things online since I was 9, starting with a YouTube channel that grew to 350,000+ subscribers and 70+ million views around photography and skateboarding. That work led me into teaching—first through a best-selling Udemy course, then through workshops and creative projects with companies like Canon, Adobe, and Google.
In 2020, a viral Kickstarter campaign turned my pandemic project into a book—On the Roof: New York in Quarantine—published internationally by Thames & Hudson. That momentum pulled me deeper into documentary work, and I began producing editorial work for publications like New York Times, TIME, and Wired.
In 2022 I co-founded Skatefolio, an IMDb-style platform for skate videos. I run the product and creative direction—setting the vision, working with engineers, and handling all brand and marketing. Since launch, Skatefolio has generated 20M+ impressions and partnered with brands like Red Bull and Primitive.
Today, I split my time between running Skatefolio, commercial photography assignments, and my docu-series Skaters With Jobs.
Outside of work, I’m usually talking to strangers, designing scavenger hunts, baking homemade energy bars, or biking around the city.
Select Clients: Adobe, Adorama, Andy Warhol Foundation, Axe, Best Buy, Canon, Converse, Downtown Alliance, Google Pixel, GoPro, Igloo, Keith Haring Foundation, Mountain Dew, Snipes, Society6, Tribeca Film Festival
Press: New York Times, TIME Magazine, Wall Street Journal, ABC7 NY, FastCompany, Buzzfeed, TimeOut, Brooklyn Eagle, Eater, PetaPixel, Fstoppers, SLR Lounge, DIYPhotography, Phoblographer, Downtown Magazine
Exhibitions:
Art on the Avenues, 9/7/21 – 11/28/21 at 140 Broadway
Powerhouse Arena, 10/25/21 to 11/29/21 at 28 Adams St
Speaking:
Rowan University Guest Lecture – Making Art Outside the Vacuum: Straddling the Line Between Artist and Influencer
Lucie Foundation x Adobe – Visual Storytelling with Documentary Photography
Adobe MAX – Lightroom Presets that Save Time and Spark Creativity
PhotoPlus x Adobe – Street Photography: Consciously Shooting, Editing, and Sharing
New York University Panel – Aesthetics IRL: A Digital Branding Discussion
Workshops Taught:
Best Buy x Canon – Tucson CES Photo Instructor (2023)
Best Buy x Canon – San Diego CES Photo Instructor (2023)
Yeah Field Trip x Canon – Building a Following as a Photographer (2020)
Yeah Field Trip x Canon – Creating the Cinemagraph (2020)
Yeah Field Trip x Canon – Street Photography (2020)
Canon Workshop – Urban Night Photography (2019)
Canon Workshop – Skateboarding Photography (2018)
Canon Workshop – Nighttime Street Photography (2018)
Workshops + Residencies Attended:
Eddie Adams Workshop XXXVI (2023)
Downtown Alliance’s Explorer in Chief Creative Residency (2021)